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What makes a good “barefoot” shoe? The two ideas might seem contradictory, but there is no reason why they can’t complement each other.

We believe that everyone should spend as much time barefoot as possible for health and performance purposes. However, there are a number of obvious reasons why people don’t want to go completely barefoot all the time.

Because of this, we are turning our attention towards creating a shoe. But we’re not just creating another ordinary training shoe. We are creating a perfectly shaped, natural feeling, ultra-minimalist shoe. And although we designed this shoe for strength athletes and strength training, the Ursus can be used in almost any application.

The further we've “advanced” in footwear, the less natural our shoes have become. Modern feet are nothing like the feet of our ancestors. It's about time we get back to our roots and make shoes that actually let our feet function like they are supposed to. Shoes should not cripple and atrophy our feet. They should provide the bare minimum of protection and let the foot do its job.

Our focus is on function first: a wide toe box, thin sole, and flexible materials. THEN we want the shoe to have a simple, classic style. Many minimalist shoes sacrifice one for the other. We gave the Ursus an uncomplicated design which looks good and complements the strengths of your feet.