Optimizing the Human to Ground Interface

Co-Founded by Chris Duffin


Our Goal

is to reconnect people's feet with the ground by providing unique products that minimize foot restriction, maximize sensory feedback, and stimulate muscle engagement and proper alignment, allowing for improved athletic performance, body mechanics, and foot health. We value education, honesty, and unconventional thinking. We will continue to put out content and release products that we believe are most beneficial to foot mechanics; one of the last frontiers of training.


Sponsored Athletes

Check out our new sponsored athletes! TRAVIS ROGERS POWERLIFTER • Top 10 198lb Raw • USPA National Champion Travis is not only an impressive strength athlete, but also a talented artist...

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FAQ Early 2020

Q: How do I know what size to order for the Ursus? A: Try using our Interactive Sizing Guide: https://www.dropbox.com/sh/qp1tge733hly9vw/AACYGbnlfF_64JClB90xDmFBa?dl=0   Q: What does Back Order mean? A: Back Orders...

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